July 16th, 2013

Social Media Manager-Why You Should Budget for One!

We live in a time when it seems a social media manager is a new job title, and it is! This great news for your online business because social media can keep you busy. If you are marketing properly with social media, you’ll find it’s a lot to keep up with and it’s something you do daily.

With so many social media sites to use, and so many things to say, how do you distinguish between it all? How do you know what to do, what to use, and how long you should use it? The thing is, most social media marketing is done with Facebook, Twitter and Pinterest. So, how do you keep up with 3 sites as it is?

This is why a social media manager is needed, and why you should include this service into your marketing budget. It will not only make your life easier, but this will in turn help you keep energy  invested in the things that you are good at, and the things that you should be doing.

I am going to share with you WHY outsourcing social media is ideal, and how you can ensure that it’s going the way you want!

new job title of social media manager Getting a Social Media Manager

These days, it’s easier than ever to connect with people. With internet, Skype, and social media alone, we have it made when trying to connect with people. We know that we need to connect and be social, and in some ways, social media allows us to be who we want to be and it allows us to keep a healthy distance if we wish.

However, if we are using it for business, we need to make sure that we stay in front of those we wish to attract, and we need to make sure that we talk to people in a way that conveys to them the message we want others to associate with us.

When looking for a social media manager, you’ll want to be sure that you:

  1. Connect with them socially
  2. See how they are social with you
  3. Watch how they interact with others
  4. Convey the messaging you wish to impart

The list could go on, but you want them to catch wind of what you want for your life, how you live, and what you believe. While you don’t need this to be how they live, you just need to know that they have captured your voice.

Make sense? Watching them do the work while they least expect it, will give you an idea if they really and truly understand social media.

Managing Your Social Media Manager

Once you have chosen the individual that will run your social media, it’s time for you to come up with a plan that you can both live with. Determine a social media activity schedule that you can both agree to and one that will produce measurable results over time.

Your manager should know how to chart this, and if they use a dashboard like Hoot Suite, Social Media in 7 Minutes or otherwise, you can easily get reports, and the very least have them produce screenshots where you can see the activity.

I hope that this article on hiring a social media manager has been helpful!

 

Related Social Media Articles:

Social Media Tools You Can Try for Your Business!

Social Media For Business And How To Use It Diligently

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