July 15th, 2013

Market Research Companies-What They Report and Why

Market research companies are on target as they watch closely to see what Americans are going to do in this interesting economy. Smart consumers are watchful as they have an eye on what the government plans to do along with the help of the Federal Reserve. Is it any surprise then that consumer confidence has gone down and spending has fallen?

While the forecast was to improve in retail, the numbers reveal that just the opposite is happening. Surprisingly, the numbers issued by Washington were released and were telling of something other than what we thought they would try to show. While many of us thought they would try to cover up a failure in the numbers, we saw the truth.

So, what does the outcome of the work of these market research companies show you? Are these the numbers you were expecting to see? Were you expecting a completely turnaround, or were you thinking that the numbers would still be quite low? While the auto industry seemed to have gotten better, it still isn’t what most of us would call a recovery. However, there is something you should know about preparing for a better future. If you want to be on target for a sound financial future, please read this article all the way through to the end.

What Market Research Companies Discovered About Retail Sales

Over the past few months, retail has only been up by 0.4 percent which was well below the forecast of Bloomberg. This leads us to believe historically that consumers not only lack confidence in spending their money, but they are holding back because they feel that the future is uncertain.

If there was a gain in the auto business, it simply means that this is because:

  1. Consumers were holding back to improve their vehicle or buy a newer one
  2. Consumers were only focusing on purchases that they would make that were long-term
  3. Consumers only wanted to focus on household purchases

This means that fewer families were eating out, and were focusing on cooking and the needs of the entire family as well.

It’s always interesting that when a family’s attention is directed one way over another. I think that personally our nation has been under a time of re-evaluating and re-focusing which isn’t necessarily a bad thing.

The funny part? Word has it that Morgan Stanley sees that the consumer is probably now stronger than anyone else, and that means it’s time to refocus our attention to the real message in what market research companies are telling us.

Warning from the Market Research Companies

It’s now a known fact that factories have grown and produced more than they have in the last 5 months, which is good news for those that needed hope that they would be able to keep their jobs. The Federal Reserve Bank of New York also saw an increase of 9.5 percent.

Could it be that they know something we don’t? If the numbers are up, and because they are NOT a government entity, it could mean that printing of more money is needed? If this is true, then it means another round of quantitative easing.

This also means that we have more money being printed that we cannot back. So, what does this tell us? It’s time to start buying gold if you haven’t already. If you have been waiting, it’s time to plan for the future. Don’t wait until it’s too late.

If you want to learn more about why the market research companies are sharing this information with us now, and how we can choose to get ready, simply go here to get more information NOW!



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