November 23rd, 2012

Blog Content And Attracting The Right Audience

Blog Content And Attracting The Right AudienceBlog content can make or break you when you are using your blog for business. Writing a blog doesn’t take long, but you do need to use some thought when writing it. Not everyone can deliver a message that is related to business in a way that isn’t “salesy”, but just remember that to speak to your target audience is your goal, no matter how you do it.

So, how do you learn to write blog content that isn’t pitching people, but providing value for them for business purposes? Simply put it’s probably much easier for the crowd that is in network marketing and affiliate marketing, because the way we see business is differently. Our business is a lifestyle, and it’s something that we invest in because it’s our business each day when we wake up.

Keep reading to learn more about how you can write creative content that will not only create tremendous value for your readers, but will also draw them into the desire to join you in your venture at some point down the road.

Coming Up with Creative Blog Content

So, in order to write creative blog content, how do you come with the topics to write about? Ah, that’s a great question, and it’s one that I am glad you asked. Most of my mentors have taught me about outsourcing blogging, and that is great, but I often wonder how in the world a writer comes up with the topics they crank out.

Over time in watching others write blogs and reading books, I started see some similarities in business copy. Those similarities were merely a few things including:

  • Positive mental attitude
  • Information related to the business they are in
  • Content that is based around famous business people
  • Content that is based around motivational speakers
  • Topics like goal setting, customer service, and motivation

These topics are all related, but they can be helpful when you are speaking to others that are of like mind and attitude. You will enjoy writing it, and when directed to your target audience they will enjoy it too. Know your target audience!

Writing Hypnotic Blog Content

Just in case you weren’t aware, Joe Vitale is one of the best all time experts on how to write in such a manner that it draws the reader into what you are talking about. Writing a book and writing blog content aren’t all that different except that a blog is much shorter. The thought and preparation is the same and as always there should be a process.

Create an opening paragraph that sort of lets the reader know what you intend to talk about, and with that being said, once you do start writing, you need to create subheadings to give the blog some direction so readers know what they are about to read.

Now that you know what to write for blog content, you won’t be missing a beat when it comes to engaging your readers for now and forever!

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